The CCP closes off the decade with a new media exhibition by Gericho Iniel Cruz.

Visual Arts

Presented By:

Cultural Center of the Philippines



Gerechi Iniel Cruz


5 December 2019 to 19 January 2020
Pasilyo Vicente Manansala (2F Hallway Gallery)

Opening Reception: 5 December, Thursday, 6pm


The CCP closes off the decade with a new media exhibition by Gericho Iniel Cruz. The exhibit #AngAlamatNgMalikhaingKonsyumer or Ang Alamat ng Malikhaing Konsyumer opens on 5 December at the CCP’s Pasilyo Vicente Manansala (2F Hallway Gallery). This three-part show presents 360 degree videos of different aspects of, or “spectacles” at the CCP. Viewers will experience the physical exhibitions through a virtual tour using a Google cardboard virtual reality device placed on three church pews at the exhibition area. This is the first time that Cruz exhibits his work at the CCP, and he conceptualized it to support the ongoing 50th anniversary celebration of the Center.

In his own words, Cruz explains: “Kung bubuodin: Eksperimentasyon ang proyekto kung papano magagamit ang teknolohiya gaya ng 360-degree cam. Kung papaano maihahatid ng sining ang kakanyahan ng karanasan sa digital space. Sa madaling sabi: Kung papano dadalhin ang pisikal na lunan ng CCP sa elektronikong kalawakan ng World Wide Web. Halina’t tuklasin, siyensa ng kinabukasan.“

Cruz’s interest in new media art started with him creating glitch paintings in 2011. From there, he started to theorize the notion of glitch through art and its parallels in society. He included videos, circuits, microcontrollers, IPad’s and other forms of new media in the various group exhibitions that he joined thereafter, such as those in Kaida Gallery, Altro Mondo, and Vinyl on Vinyl.

The exhibit #AngAlamatNgMalikhaingKonsyumer will have its opening reception on 5 December, Thursday, 6pm, at the CCP’s Pasilyo Vicente Manansala (2F Hallway Gallery). The exhibition will run until 19 January 2020. Exhibit viewing hours are Tuesday to Sunday, 10am to 6pm. Hours are extended until 10pm on days with evening performances at the CCP Main Theater. For more information, contact the Visual Arts and Museum Division, Production and Exhibition Department at (632) 88321125 loc. 1504/1505 and (632) 88323702, mobile (0917) 6033809, email ccp.exhibits@gmail.com or visit www.culturalcenter.gov.ph.